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GWER - typography - lettering - identity
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Rutger Paulusse a.k.a. Gwer.
Fiend. Addict. Junkie.

Seven years old, and already his fingers were busy at work. Two decades later, those same fingers have crafted an abundance of mischief and masterpiece.
But alas, how could one man struggle with such an addiction?

Village life was village life, until he met his local all-city graffiti sensei. A pusher in his own right. Rutger’s typography dependency henceforth was no laughing matter. High school saw him shooting up his tag anywhere he could. He tried to go cold turkey after graduating by trying his hand as an event manager. But Lady Ink’s lure saw him back on the type, craving the flyer design more than the event’s production. Sketching, drawing, and the occasional party kept the buzz going.

After art school rejected his first application, he tried to dry himself out. Drawing at evening classes amongst inattentive housewives. Yet it was part of the plan. St. Joost Art School showed him the light. And then came the relapse. Graphic design was the new sugar man, and led him to dabble in branding, corporate identity, and back to the dance events (still a cruel mistress).

Like any Type Junkie, knowing how to get his next fix was essential. Lacking technical knowledge was causing him to itch, so to New York City he was bound. The Big Apple’s seduction was irresistible, and Vault49 was his new Mother Superior. Brushing up on his illustration and CGI skills, he was offered a job amongst some of the world’s finest and largest addicts he had ever met. But his own addiction came-a-knocking once again. Sinking into the floor, he found his new horizons set on Amsterdam, where his studio now plays host to all manner of creative dipsomania.

His work has paired him up with Ogilvy, TBWA, Havas Worldwide Amsterdam, Etcetera, Designbridge, Khanna\Reidinga, Grrr and Voutloos. His brand portfolio includes Nuon, Ford, Flexa, Citroën, KPN, Tommy Hilfiger, Fietsersbond, Spinawards and ADCN. His works have been published in Computer Arts, DZONE and Publish, and online by Typography Served, Abduzeedo, From Up North, Creative Bloq, Vormplatform, Typeverything and Lettercult. He has been announced as Amsterdam Ad Blog’s Talent Of The Month in April 2013.

So next time you have a creative quandary, spare a thought for poor Rutger.

The Type Junkie.

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TEL: +31 6 14 31 81 67


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Words by Christopher McIntosh


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REP NL: ARTBOX [ info@artbox.nl ]

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